1. Fair & and Handsome Fairness Cream For MEN by Emami 60 gm

  2. Fair & and Handsome Fairness Cream For MEN by Emami 60 gm


    Fair & and Handsome Fairness Cream For MEN by Emami 60 gm


    Emami, in collaboration with Activor Corp, USA, herbalists and dermatologists from India has created a unique fairness cream for Men with a breakthrough Five Power Fairness System to make skin fair and handsome in 4 weeks. It also helps in relieving stress and fatigue signs - gives men’s tough skin a firmer look. Emami Fair And Handsome World's No.1 fairness cream protects men's face from sun's UV Rays.

    Specially formulated for MEN for fairer ad improved skin smoothness and texture. Developed by Emami with Activor Corp, USA, it regulate melanin production to enhance fairness and makes skin firmer and younger. Helps to protect skin against pollution and dark shadows caused by daily shave, nicks and cuts. Herbs like Vetiver, Mint etc. makes skin fair and fresh with a pleasant cooling sensation.

    The double-strength Peptide Complex activated unique 5 Power fairness system with Hydra-Comfort delivers 5 Unique benefits:

    Collagen structure of Male skin is different from that of female skin. This unique fairness cream for men contains a patented Peptide complex which effectively helps to whiten skin and improve skin smoothness, giving the skin a brighter and more luminous appearance over time. The Unique 5 Fairness power are:-

    - Peptide Complex with Hydra-Comfort
    - Regulates Melanin Production in Male Skin Comforts & Soothes Skin

    Unique 5 power fairness system



    • Fast action Lumino Peptide: Unique Lumino Peptide Complex effectively penetrates deep into tough male skin, making it fairer in just 3 weeks.
    • UV Block: Zinc Oxide protects skin from pigmentation caused by exposure to UVA/UVB rays, dirt and pollution.
    • Mark Free: Aloe Vera removes blemishes caused by shaving cuts and bruises.
    • Protein Booster: Smoothens skin, improves texture, reduces wrinkles, and restores skin elasticity.
    • Glow Plus: Skin nourishing agents like Vitamin E and A make the skin glow more than ever before.


    Apply on face and neck twice daily after cleansing for faster glowing fairness. Regular usage recommended for best results.

    This pack has also a very useless and ineffectual shadometer that shows how your skin tone would become fairer from week 1 to week 3, it is only a marketing gimmick and nothing more.

    Both the packs also state that compared to women’s skin, male skin is:

    • 3 times more exposed to sun’s UV rays.
    • 5 times more exposed to pollution.
    • 2 times more exposed to stress factors.
    • Daily exposed to harsh shaving blades.

    No wonder, women’s skin products don’t work effectively on male skin.